Facts regarding printed material and electronic media
- 81% of consumers read skim advertising mail delivered to their home. Do you read those emails or just delete?
- Direct mail generates the highest response rate. Direct mail response rates are typically measeured in whole, single or even double digit figures when targeted. Other forms are measured in hundredths of percent.
- 35% of marketing budgets are used for direct mail. The ability to reach people and get a call to action effectively. Combining print with electronic calls to action are especially effective.
- The printed piece can involve more areas of the brain and contribute to better learning. The online media lends itself to more superficial processing of Information. You are just surfing the information and not deep learning.
- The forest products industry plants more than 10.7 millions trees per day.
- We have about the same amount of forests as we did 100 years ago.
- In 2009 over 63% of paper consumed was recovered for recycling. The recovery rate for metal is 36%, glass is 22% and plastic is only 7%
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